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RESEARCH & STRATEGY

How to find the right problem before you build the wrong solution. User research, market thinking, and competitive strategy.

Everyone Wants Minimal Design. Nobody Agrees What It Means.

Jul 13, 2026

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2 min read

Everyone Wants Minimal Design. Nobody Agrees What It Means.

Minimal isn't a style. It's a decision about what actually matters.

Manos Chainakis

UX Strategy: What it is, and how do you actually build one?

Jun 7, 2026

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3 min read

UX Strategy: What it is, and how do you actually build one?

Strategy without clarity is just a plan nobody follows.

Manos Chainakis

Most User Research Is Telling You the Wrong Story

Jun 3, 2026

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2 min read

Most User Research Is Telling You the Wrong Story

Research captures what users say. The real insight lives in what they don't.

Manos Chainakis