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How users think, decide, and behave. And what that means for the products you build.
Sep 1, 2026
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2 min read
The best products do not try to stop users from failing. They use small mistakes to help people learn, understand, and keep coming back.
Aug 11, 2026
The most capable products often have the lowest daily usage. Here's why.
Jul 28, 2026
Automation promised to remove work. Instead it created a new kind of worker.
Jul 21, 2026
Anyone can generate outputs now. Far fewer people can judge if they're right.
Jun 11, 2026
The products that win aren't the fastest. They're the ones that feel the lightest.
3 min read
Curiosity gets users in the door. Psychology decides if they stay.
Jun 8, 2026
Getting users in is easy. The hard part is becoming part of their life.